Since the outbreak of the COVID-19 epidemic, strengthening immunity and resistance has become a hot topic, which also promotes the health industry to usher in new opportunities. As an important field of the big health industry, health food is particularly favored by consumers. Currently, China is one of the most active countries in the global nutrition and health industry, serving as both a major source of raw material production and supply, and one of the consumer markets with the greatest potential for industrial development. "Li Liangqiu, Executive Vice President of the China Nutrition and Health Food Association, said that in the past three years, the qualified rate of health food sampling in China has remained above 99.5%, and the quality has steadily increased. China has become the second largest health food consumer market in the world, The industry scale has reached 400 billion yuan.
It has been 27 years since the concept of health food was first defined in the "Health Food Management Measures" in 1996, and many achievements have been made. "Li Liangqiu revealed that as of the end of December 2022, China has a total of 11251 valid approval certificates for health food, 13306 health food registration certificates, and a total of 1684 health food production licenses have been issued nationwide.
Chinese food industry analyst Zhu Danpeng stated that at present, China's consumption expenditure on "health products" is still far lower than that of developed countries. In the average consumption of European and American countries, the consumption of "health products" accounts for over 25% of the total expenditure, while in China, it is less than 5%. With the introduction of the "Healthy China 2030" Plan Outline in 2016 and the reform of food and drug policies during the 13th Five Year Plan period, the concept of "big health" has been given new connotations, transforming from big health products to "big health industry", "big health concept", and "big health pattern". From this, it can be seen that there is huge development space for nutritional and health products in China.
Li Liangqiu stated that in the past, the target audience of health food was mainly the elderly and other special groups, but the epidemic has made everyone realize the importance of health and also made people realize that everyone is equal in the face of health, and everyone is the first person responsible for their own health. Especially as immunity has become a focus of attention for the whole society, it has also enabled health food to cover all populations in a comprehensive manner, and young people and clinical medical institutions have become more accepting of health food.
Do not stigmatize 'health products', and encourage enterprises to increase research and development efforts to produce high-quality and proven' health products'. At the same time, consumers should understand that balanced diet, high-quality sleep, moderate exercise, and peaceful mood are the best 'health products'. There are no shortcuts to health, and do not elevate' health products' to the altar. "said Zhu Yi, associate professor of the School of Food Science and Nutritional Engineering at China Agricultural University.
With the optimization and adjustment of China's epidemic prevention and control policies, the development of China's health food industry has entered a new period of opportunity. The development trend of health food in China is towards clearer evaluable functions, wider range of raw materials, more food-oriented forms, more precise population matching, and more personalized service plans, "Li Liangqiu analyzed.
Anyway, health food has become an important component of people's aspirations for a better life. Currently, the development of the health food industry has shown many new trends and characteristics, and it is necessary to stimulate new momentum for industry development through deepening reforms. Li Liangqiu believes that the new opportunities for health food come from two aspects